Rep payment operations for lending companies

Know exactly what each rep should be paid—and why.

VELOFYN connects loan status, eligibility, commission rules, advances, reserves and payouts in one traceable rep ledger.

25 minutes Built around your process No generic sales deck

V
MK
August 2026Commission overview
Funded volume$2.48M↑ 12.4%
Commissions$94,820↑ 8.1%
Ready to pay$71,46018 reps
Funded to paidLast 6 months
MarAprMayJunJulAug
Needs attention3
Reserve reviewBrightway · $240
Split confirmationNorthstar · 2 reps
Payout ready$14,680 · 6 reps
Funded
Calculated
Ready to pay

Built from a real lending payment operation

SalesforceZoho CRMSecure API & Webhooks

Is VELOFYN a fit?

VELOFYN is a strong fit when:

01

Loan-status changes affect rep eligibility.

02

Finance reconciles payouts across a CRM and spreadsheets.

03

Reps frequently ask how their balance was calculated.

04

Advances, reserves or recurring payments complicate commissions.

Before VELOFYN

Rebuilding balances

× CRM, spreadsheets and messages

× Eligibility buried in formulas

× Advances and other payments tracked apart

× Reps running shadow accounting

With VELOFYN

One live balance per rep

✓ Eligibility follows loan status

✓ Every type of payment in one ledger

✓ Every change explained and audited

✓ The exact amount ready to pay

How it works

Every movement belongs to the same rep account.

From a loan-status change to an advance, recurring payment, adjustment or payout, VELOFYN preserves one connected and explainable financial history.

Loan event→Eligibility→Rep ledger→Paid
Incoming loan eventVerified
SECURE SOURCE EVENT

Loan status changed

Salesforce · Opportunity / VF-2048

Previous statusApproved
Current statusFunded
Funded amount$100,000
Source recordLinked
Source system Secure webhook VELOFYN
Opportunity / VF-2048Funded
ELIGIBILITY & CALCULATION

Brightway Capital

$100,000 funded · Northstar Bank · Aug 18, 2026

Current loan statusFunded
Bank rule · 2.00%$2,000
Team split · Alex Morgan · 60%$1,200
Team split · Jamie Lee · 40%$800
Loan status Eligibility Rep ledger
Rep financial accountAugust 2026
AVAILABLE TO PAY$810.00Live balance
Ledger eventAmountBalance
Commission earned+$1,200$1,200
Advance already paid−$300$900
Recurring payable+$150$1,050
Reserve held−$240$810
Payout reviewAugust 2026
AVAILABLE TO PAY$810.00
Ledger eventAmountBalance
Commission earned+$1,200$1,200
Advance already paid−$300$900
Recurring payable+$150$1,050
Reserve held−$240$810

Commission rule engine

When multiple rules match, VELOFYN shows which one wins—and why.

Every transaction is evaluated against the relevant rules. VELOFYN ranks the matches, applies the most specific valid rule and keeps the winning rule connected to the calculation.

Fixed percentageAmount tiersTeam-size tiersExact-team rulesEffective dates
RULE RESOLUTION · LIVE EXAMPLEVF-2048 · $100,000 · Alex + Jamie
Priority-based resolution
Source split checkNo explicit split received—continue to system rule resolution.
RANKRULERESULTDECISION
1Exact-team ruleAlex 60% · Jamie 40%Alex 60% · Jamie 40%Applied✓
2Alex amount tier$75k–$149k · 20%$75k–$149k · 20%Matched
3Primary rep ruleAlex · 15%Alex · 15%Matched
4Organization default10%10%Available
WHY THIS RULE WON

The exact-team rule is the most specific match, so it overrides the representative and organization rules.

Applied rule and source remain linked to the transaction.

The rep financial account

One rep. One ledger. Every movement traceable to its source.

Each representative has a complete financial account. Commission earnings, advances, one-time and recurring payments, charges, reserves, reversals and payouts all contribute to one live balance.

Status-based eligibilityCommission earningsAdvances & repaymentsOne-time paymentsRecurring paymentsCharges & adjustmentsReserves & reversalsPayout batches & history
SELECTED LEDGER MOVEMENTCommission earned +$1,200
LOANVF-2048→STATUS EVENTFunded→ELIGIBILITY RULENorthstar · 2%→ACTIONCreated automatically

Every movement keeps a clear path to the record, rule, event and action that created it.

FUNDED AMOUNT$100,000
×
APPLIED RULE2.00%
=
TOTAL COMMISSION$2,000

Alex Morgan · 60% +$1,200

Advance already paid −$300

Recurring payable +$150

Reserve · 20% −$240

Available to pay $810

BASED ON REAL OPERATIONAL USEThe workflow reflects a live lending payment operation. Names and displayed values are synthetic.

Managed setup

Tell us how you pay reps.
We take it from there.

We handle the setup, connection and rollout—so your team can move into VELOFYN with confidence and minimal disruption.

1MapWe learn your statuses, eligibility and payment rules.
2ConnectWe configure VELOFYN and connect your source system.
3Go liveWe validate balances and guide your team into daily use.

Connects with the system where your deals already live.

SalesforceIntegrated webhook
Zoho CRMManaged integration
API / WebhooksMapped to your source

One complete product

Simple pricing that grows with your team.

Every customer receives the full VELOFYN product. Pricing changes with active representative count and optional infrastructure—not with product features or commission-rule complexity.

VELOFYN MANAGED PLATFORM

$10/rep / month

15 active representatives minimum.

$150minimum monthly subscription
ONE-TIME IMPLEMENTATION$7,999

Process mapping, complete rule configuration, one source-system connection, roles, validation, training and go-live.

Book a tailored demo
GROWING TEAMSVolume pricing

Progressive discounts from 40 reps

ANNUAL BILLINGSave 12%

When paid annually in advance

OPTIONAL INFRASTRUCTUREDedicated database & custom domain

Complete database separation for customers who require it.

$150/ month

Everything included. Every customer receives the complete ledger, rule engine, approvals, rep portal, permissions and audit history.

Custom requirements outside the included scope are assessed and scoped separately.

Questions, answered

Before we map
your first rep account.

Does VELOFYN replace our CRM?+

No. Your CRM remains where sales activity is managed. VELOFYN receives loan-lifecycle events and turns them into an accurate financial account and payable balance for each representative.

Can it support our commission and eligibility rules?+

VELOFYN supports rules by bank, amount, representative, team size and exact team composition, including effective dates. Loan-status changes, reserves and reversals can be reflected in the representative’s financial history.

Can it manage payments that are not commissions?+

Yes. The product supports advances, one-time non-commission payments and charges, recurring payment schedules, adjustments and their effect on the representative’s payable balance.

How are Salesforce, Zoho CRM and other sources connected?+

We map and configure the source connection as part of implementation. VELOFYN supports Salesforce, Zoho CRM and other systems that can send data through a secure API or webhook.

How is customer data separated?+

The standard platform uses a secured multi-tenant database with strict customer-level logical isolation and access controls. Customers who require complete database separation can add a dedicated customer database and custom portal domain for $150/month. The applicable hosting and security model is documented in the customer agreement.

What is involved in implementation?+

You share your current workflow, source fields and statuses, eligibility and payment rules, roles and common exceptions. We map, configure, connect, validate and guide your team through go-live.